Social Strategy

Clubhouse testing private rooms called 'Houses'

Clubhouse tests private rooms with added features to regarner relevance. READ HOW

Gap sets up shop in Metaverse

Less than a week after launching its self expression-centered Spring marketing campaign, Gap sets up shop in Metaverse for teens. Earlier...

TikTok expands 'Discovery' tab replacement

As they push for a more creator forward on their platform, Tik Tok confirmed testing the replacement of the 'Discovery' tab. Read more

LinkedIn updates algorithm to fit user demands

After six consecutive quarters of record-breaking engagement growth, LinkedIn positions themselves to keep it going. Read how now.

Instagram live tests 'pinned' posts

Just one week after testing the removal of the Recent Tab, a new 'pinned post' test has arrived on the scene for select users. Read More

TikTok talks unique retail path to purchase

Earlier this month, TikTok released new insights of their modern, non-linear take on today's customer purchase path -- the "infinite loop."

LinkedIn expands services features to help Freelancers and SMB connect and thrive

LinkedIn to bridge the communication gap online between freelancers and the brands. Read how here.

Twitter announces 5th annual 'Brand Bowl' winners

Now that the biggest annual event of American Football has commenced, the biggest online events (Super Bowl tweets) guide the convo.