The Client: Chicago Advertising Federation
The Challenge: The Chicago Ad Federation wanted a fun way to create content through interviews to reuse for promotion for the following year's annual ADDY awards.
The Approach: Using the CAF step and repeat, I built a content strategy that turned a typical event photo booth at the step and repeat to a fun, engaging moment for all involved.
I did so by creating an in-person social challenge that includes a trending transition and a quick question for each participant that allowed us to create over 20 short social videos and more pictures than I could fit here.
Interviews to be added upon campaign launch.