Instagram live tests 'pinned' posts

Just one week after testing the removal of the Recent Tab, another effort that seems to be connected to other commitments, a new 'pinned post' test option has arrived on the scene for select users.

With this year's robust testing of the other features rolling out to select users such as re-arranging post displays (spotted back in January); Instagram's latest live testing comes to no surprise.

“We’re testing a new feature that lets people feature posts on their profile,” admitted a spokesperson from Meta to TechCrunch in an email.

Pinned posts are a potential double whammy for creators and marketers alike; as it shows promise to better support business efforts tied to your typical brand awareness and traffic KPIs.

While story highlights have served as the only real quick access to promotional posts that aren't going to get lost on the constantly growing post feed, pinned posts will make it even easier to offer specials and help audiences to get know more about the brand without needing to shuffle through discrete highlights and past posts.

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