Updated: Dec 18, 2021
Earlier today, Instagram Head, Adam Mosseri, announced more new features for the seemingly ever-evolving platform as they continue to compete with TikTok. Enjoy tips on the best methods to apply this to your upcoming content:
IG Playback: the 2021 Recap
As the year comes to an end, join in the fun of the past year's memories! The IG Playback is a video recap of your most viral content on in 2021.
Reels Visual Replies
As the platform fights to compete with video social platform TikTok, you can now respond to comments in a reel to encourage more on-platform engagement from creator to audience. TIP: Create a reels response strategy for FAQs and add it to your guides for your new and returning customers to refer to.
As Instagram continues to expand its desktop capabilities, you can now embed your IG profile into webpages! TIP: This feature would best serve Social Media Managers and other digital storytellers looking to offer a digital portfolio of past work and current client accounts.
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