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McDonald's spotlights latino film talent

Last Thursday, McDonald's announced the launch of Spotlight Dorado, a diversity initiative focused on spotlighting latino talent in Hollywood.

Upon the announcement of their Q1 2022 earnings, fast food mega-chain, McDonald's announced another campaign to further their promisee to building customer affinity by "identifying relatable fan truths and turning them into remarkable cultural moments," per a press release.

So, what truth is McDonald's targeting with Spotlight Dorado? Lack of diversity in Hollywood, course.

According to a recent study, despite Latinos making up 20% of the U.S. population, only 1% of Hollywood stories told come from them.

Spotlight Dorado aims to uplift latino talent, arming them with the access to mentorships with major industry leaders and "coveted resources to change their career trajectories," said a recent press release.

Here's how it works:

  • Three finalists will be awarded $75,000 and exclusive mentorship from Encanto actress, Stephanie Beatriz and Blindspotting director, Carlos López Estrada as they bring their ideas to life for final judging.

  • In November, the decision will be left to the public to vote and decide which creator will win a year-long opportunity to work with McDonald's in 2023 on their creative initiatives and campaigns and one year of industry standard creative software subscription.

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