The Client: Wintrust Financial Corporation
The Challenge: Wintrust Financial Corporation wanted to use social to find ways to tap into their many communities online. Although the large community bank reached to over 70 locations in the Chicagoland area and Wisconsin under a unique banking structure that made them both a corporation bank and the community's bank simultaneously.
Unfortunately, Wintrust had yet to nail down a strategy that could speak to diversity of their communities and the many community programs that it offered toward financial literacy for all ages and demographics.
The Approach: Wintrust owned over 100 social media accounts between LinkedIn, Facebook, and Instagram so I focused on curating an easily implemented, yet impactful engagement strategy that focused on establishing Wintrust as thought leaders in finance using financial education, community engagement, and branch connection + sales.
Unlike a typical online engagement strategy, this one allowed me to include the many in-person community event Wintrust throws and sponsors throughout the year.
Then I built a customer journey strategy to use as the framework for decided how to approach our specialized content for organic conversion - including a customer sweepstakes brand partnerships for the Sox/Cubs annual Crosstown Series with the White Sox.