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TikTok launches new monetization and UGC process, 'Branded Mission'

TikTok takes a new approach on monetization and user-generated content with 'Branded Mission'.

Wednesday, the short-form video platform announced the launch of their new program aimed to allow brands to crowdsource the type of authentic content that thrives on TikTok from creators, boost top-performing videos as ads, and drive media impressions.

According to TikTok, 'Branded Mission' will allow creators to submit videos for campaigns that most inspire them, potentially offering an alternative to traditional affiliate/partnership deals for veteran creators.

Here's how it works:

While this set up seems to make more room for both paid social teams to thrive and for talented emerging creators on TikTok, affiliate/partnership negotiations gave top creators more say in what their work was worth before actually doing the work.

As of now, payments will be based on how much the brand is willing to pay, noting the earnings potential on each Mission. In the coming months, TikTok should pay close attention to how this dynamic may affect top creators financially.

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