TikTok talks unique retail path to purchase

Earlier this month, TikTok released new insights of their modern, non-linear take on today's customer purchase path -- the "infinite loop."

According to Tik Tok, the new infinite loop journey accounts for a more non-traditional, non-linear customer funnel as customers, "often enter, exit, and re-enter at different stages of the purchase journey based on their needs."

With this infinite loop idea, the platform is hoping to address one-time purchases and nurture longer-lasting customer connections.

Check out the full infographic:

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