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You may be losing your Facebook profile frames this March

In 2015, Facebook took a line out of Snapchat's branded filters book and introduced profile picture frames, but it may have back-fired.

After expanding the feature over the year and allowing users to create their own, it quickly came to a halt upon Facebook's decision to ban anti-vaccination messaging on their platform.

Despite the ban, activists took to profile frames to keep it going which caused back and forth after CNBC brought it to everyone's attention.

Much like losing playground privileges in grade school, Meta announced the following:

Last year, we limited the ability to create profile frames on Facebook to authoritative organizations. We’re continuing that work now, so that Profile frames from unapproved Pages and profiles can no longer be applied to new profile pictures.

That being said, according to Meta, all existing frames will be removed completely March 21.

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